I’ve spent the last few months considering whether some ideas for various things could be viable solutions for the marketplace. The most successful ideas really tend to be the most simple. They are gadgets, widgets or helpful utilities that we just take for granted once we have become accustomed to them.
I believe that everyone has at least one good idea in them, but not necessarily the skills or know how to get their idea developed. Being a techie, most (if not all) of my ideas are Internet based as it means that I can do something about them when I find the time. It’s amazing how quickly you can build up a network of people in the area your idea resolves in by just talking to several people. What’s more, you’ll soon find someone who has been along the same thought process of you and is perhaps looking to launch something in a similar business area.
Good ideas aren’t hard to find. Good ideas aren’t hard to implement either. As long as the market has been researched and there is a genuine need for the idea then it’ll usually be a success. Obviously marketing does play some part in this, but we live in the age of free, viral marketing meaning that you can quickly target a large audience.
I launched a football site during the mid-1990’s and without spending a single penny managed to attract nearly 10 million visitors per month. The principles of free promotion or networking haven’t changed, just the processes.
Social Media is playing a huge part in peoples’ lives at present, with Facebook claiming to have around 140 million registered accounts. However, a little Internet history tells us that this isn’t a new idea, just a re-adapted one. Where there are people chatting away on Facebook now, during the early 1990’s there were (and still are) Newgroups (alt.news.talktome!), which we’re adapted in to a more mainstream Forum/Message board system for most sites later in the 90’s, IM’s such as ICQ we available in the late 90’s to the new century, where we all seem to communicate using Facebook, Skype or MSN. It goes to show, even if your idea has been (in principle) already developed, changing the face of something is often a good thing. It is, after all, all part of product innovation.
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